This Rogers Bespoke masterpiece is as much apart of the Soup Boys Yung Lugo as Lugo is a part of this bike (I bike, therefore I am). This cycle, an objet d'art, represents not just the plight of cycling but a larger more holier 'lifestyle choice'.

Cast your eyes over the following attributes:

Midnight Purple paint: Borrowed from a dream Nissan and a healthy obsession with motorized items (pls R32 GTR)

Gucci themed logos: Balancing out the guido and representing an appreciation for all that is superficial.

Heaps Good sticker: Down tube is down with the colonial state, because South Australia is pretty f**kn' heaps good.

A build kit: selected for maximum wank and/or blind factor depending on how you see it. But then, who are you kidding? We all dream of riding Campy up hills a la Quintana.

Geometry designed by all round good bloke JR of Rogers Bespoke. Capable of carrying Yung Lugo on countless long distance adventures in true steel comfort. Kissing the sweet straight bitumen in true gentleman style, whilst saving its less gentle side to carve up the descent of any hill climbed.

Like the Yoda of bikes JR silently built this bike from military grade Columbus XCR stainless steel because lets be honest – titanium is pretty good, but its not real. #HeapsGood because it was designed and made here in Australia (South of Aus) and not another import pulled out of a mold.


FRAME: Rogers Bespoke Columbus XCR stainless steel OS tubing, Midnight Purple with raw brushed stainless steel

DECALS: Gucci themed nickname and "Heaps Good" logo courtesy of Victoria Paterson Prints

GROUPSET: 11spd Campagnolo Super Record groupset, 50/34 chainring, 11-29 cassette

COCKPIT: Tune Geiles Teil 4.0 stem, Deda Superleggera carbon bars

SEATPOST: Stripped Deda mono bolt carbon seat post 31.6mm

SADDLE: Selle Italia SMP

WHEELS: Zipp 202 Firecrest carbon clincher wheelset

TYRES: Vittoria Open Corsa

PEDALS: Time Expresso 10 (badged as Mavic Xsellium's)


Shot on location at Maker Cycling Ebenezer Pl, Adelaide SA. Words by Lewis, photos by Adrian.

adrian z