The year was 2017, the SBC was making our debut on a series of Victorian roads at the Victorian Road Series. The race? The Mansfield Tour, 2 days and 3 stages of ferocious racing around the town nestled in Victoria’s High Country. On the Sunday morning all that stood in the way of riders and the finishing line of the tour? A 45km road race from the middle of town to the top of Mount Buller.

The previous day played host to a morning time trial and an afternoon road race. The latter claimed a number of victims, not through coming to grief with the tarmac, but being awash with heatstroke on a day with bluebird skies. The result meant that handfuls of riders sat out the final stage to the top of the mountain, many choosing to line up at the start doing so severely depleted, and simply looking to roll across the finish line as a matter of personal achievement.


Noting that Adrian had jersey pockets filled with nothing but gels, dates and bars, in the early hours, Harry whipped up something special, not only for Soup-kind, but for any daring souls taking on the race up the mountain. A fairly tame opening 30km burst into life the second the race hit the 16km climb, and soon the contents of drink bottles, and whatever it was stashed inside jersey pockets became all the more important. For those in deep need of one last pick me up, the peoples bike gang, the Soup Boys had something in store.

Amidst the chaos of the final few corners of the race was the SBC and friends, a gang of four nestled on the inside of the most famed corner of the Mount Buller climb: Hells Corner. This double digit graded ramp introduced you to the hardest section of the climb, a section that takes you up to the finish line.

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Riders darting every which way either as way of survival, or with the aim of pushing the boundaries of Strava times were given one other obstacle, one last Choose Your Own Adventure. Fresh from his body building comp the day before was Harry, peroxide blonde, blood orange tanned skin and waving a fresh plate of fairy bread about. From the peloton, riders a few hundred metres down the road could be heard asking “what the fuck is going on?” To which only one answer came from the bunch, an answer from Adrian – “it’s fairy bread, move aside I need a piece.”

The second these sweet and delicate triangles hit your tastebuds you instantly arrived in flavour town. The moment however would be short lived as the bread sapped your mouth of absolutely all moistness, leading you to choke, dry reach and splutter your way to the top all while the lactic acid builds up deep in your legs.


And that became the legacy of our first foray into the Victorian Road Series, and became the everlasting memory of Mount Buller. With a mouthful of fairy bread Adrian lost one position to a 16 year old rival, but gained 2 places before he reached the finish line, managing to fight off a counterattack in the final few metres. 2 years later we are returning to the mountain with our friends at Ride High Country for the third ride of a four ride summer series for “An Alpine Summer” commemorating past experiences, and celebrating the creation of future memories with a very special t-shirt.




SBC x RHC Buller T-shirt


Our latest t-shirt in collaboration with Ride High Country celebrates the chaos, horror and mythology of Mount Buller’s most famous corner: Hells Corner. This striking design has been lovingly pieced together by @laurenscalora and pays homage to some of the SBC’s past memories of Mount Buller, and celebrates the creation of new ones through this hosted ride for the 2018-19 #7PeaksRide season. It’s black metal, psychological thrillers and a haunting ballet troupe of incredible graphics that are dancing on a blank canvas that in this case is the back of a t-shirt.

Personally printed to order in the Soup HQ Workshop using “Blood Sacrifice Red”, these will be made available for free pick up at the start or finish line of our ride for orders placed before 12noon Wednesday 6th February AEST, or shipped out to those who can’t make it, but simply want to celebrate the existence of such a mythical mountain.


  • Regular fit – size up for baggy free-flowing vibes, size down for aero gains.

  • Crew neck, double needle hems, preshrunk to minimise shrinkage.

  • Mid weight – breathable for summer commutes and adventures, perfect for layering in autumn.

  • 100% cotton

adrian z