New Logo and Identity for Soup Boys Cycling Collective done In-house with Studio Cayman
DESIGN BY THE LADLE
Reviewed April 20, 2018 by Michael Bierut
Established in 2013, Soup Enterprises GmbH (trading as the Soup Boys Cycling Collective, or SBC for short) is a leading avant-garde sports media agency. Based in Australia, the Soup Boys Cycling Collective is made up of a team of 21 core collective members, with an expanded network that touches on 30. They specialise in print and digital campaigns, guerrilla marketing, collaborative projects and finishing mid-pack in local C grade bicycle races. This week, Soup Boys Enterprises GmbH have introduced a new logo, identity and updated brand extensions designed in-house in collaboration with seminal design firm, Studio Cayman.