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IN THE BEGINNING...

It was 2013, and in the middle of a Melbourne taco bar, 3 starry-eyed boys who had just arrived in “the big city” decided then and there, almost a dozen beers and a handful of tacos deep, that they would form a bike gang with a difference. One that allowed them to make friends, have a laugh, and celebrate a mutual love and understanding of bikes, #art, motorsport, music, and the experience of growing up in super euro households.

And so, as it has been written in the history books, the Soup Boys, a gang named after a song loved by all, set off on their mission to save cycling. What it was being saved from was never truly uncovered, but in the years since that fateful night in the taco bar the crew has organically grown and collectively prospered as cyclists, and as people, all the while proving you don’t need Michael Bay budgets to have an incredibly fun & beautiful time on two wheels.

May that journey continue.

 
 

 
 

OUR NEIGHBOURHOOD

In the early days, by way of post-work rides, we grew on the streets of Melbourne’s CBD, but it's the inner-NW suburbs of the city where our heart and soul lies. It is where family homes are situated, where Soup Boys safe houses have hosted post ride pizza and beers, and late night pro cycling screenings. It has provided us with a neighbourhood to congregate, to host our weekly bunch ride in, and a place to fiercely defend. It’s only a matter of time those to the east and south of the river realise that the west is best.

 
 
 
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We didn't have to partner up with Ancestry.com to know our origins run deeper than the neighbourhood we call home. We have a strong presence in Adelaide, while through we engage with regional Australia through our dedicated Soup Boys Regional HQ headed up by Benno. To ensure the Soup Boys message extends globally, we have set up historical markers as far as Aarhus, Florence and Osaka among other cities.

 
 
 
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ADELAIDE

The city of churches, Montacute Rd and most importantly; Red Tins™. This beautiful city nestled between beaches better than Melbourne's, and hills better than Melbourne's lends itself to the origin stories of two of the three Soup Boys co-founders. In the beginning, the South Australian influence was imparted upon the inner-NW of Melbourne, before two of the Sons of Soup returned to the Heaps Good™ chosen land to lay the foundations for great things in the festival state. In January we congregate for the Tour Down Under, while during the quieter months of the year (Feb – Dec) we occasionally make the journey across the time zone for a milder experience of winter.

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VICTORIAN HIGH COUNTRY

A spiritual home of the SBC, a region that offers itself up to the cycling gods. It would be in the early days that Ben and Adrian forged their path's as teenage cycling prodigies, exploring the valley's and mountain ranges with chains firmly placed on the big dog. Long range days travelling down the Kiewa Valley Hwy, time spent cooling off in the local streams, and experiencing the finest mountain climbs Australia has to offer have helped add a deeper layer to the brand mythology of the SBC. We return to get high in the country in search of much deeper meaning, to push our limits, and to eat and drink our way through the expanding and mouthwatering food & wine scene.

 
 

 

LA SQUADRA

From humble beginnings in the now historically significant taco bar we have grown our community through the most organic and chaotic channel possible: a group chat.

Spread throughout Melbourne, Adelaide and North East Victoria, think of the Soup Boys as a growing team of “The Expendables” – only leaner, more creative, living more action packed lives, and with a little more wit (sorry Sly). We’re spending our twenties pursuing C Grade glory, morning bunch ride bragging rights, and chasing down fun times on 2 wheels. Some borne of Instagram and Twitter notoriety, we are multi-award winning photographers, creators of mass physical envy and great engineering prowess. Our creative genius powered by bananas, mangoes, and dates by the box, the dank forest air, caffé lattes and group chat roasting.

 
 
 

– THE FOUNDING FATHERS –

 
 
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ADRIAN
Tracksuit World Champ
@adrianzanardo

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ALEX
Sprinteur a.k.a Babby Cav
@looc.cool

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HARRY
Fearless DS & Danque Lifteur
@harrytoumbos

 
 
 

– THE VICTORIAN DIVISION –

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BENNO
Greenbox Racing CEO
@ben.dicoot

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DON
World's Hottest #Influencer
@donsulejmani

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DEAN
Patron Saint of Sartorial Cyclists
@deancycle

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DANIEL
Team Barber
@danielpursehouse

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ZEKE
Specialized AWOL Fan
@ezekielminh

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OKKY
Beatsmaster XXXXMMLXIX
@unknownjpeguser

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GRANDPA WILL
Squad Elder & Land Man
@papawollfff

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RICHE
Big Daddy [enter]
@richedidge

 
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AARON
The Lord's Broker
@cloudchasers

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BRANDO
Cayman Executive
@agency_fuccboi

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NOAH
Wavey Baby
@noahzawertailo

 
 
 

– THE ADELAIDE DIVISION –

 
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LUGO
1/2 of Tenet Supply
@yung_lugo

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MATTY J a.k.a DAVO
Future CEO
@matthewjhnsn

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JACK
Steel Is Real Enthusiast
@art.shmart_

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SAM
Tasmanian Delegate
@sambw1990

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FINN
X-Games Mode Tøüreur
@finnirl

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ALI
Permanent Vacationer
@moneyshot11

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MATTY BOI
Macedonian Prince
@matthewjy

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HUGH
Bitcoin Sexgod
@hughery

 
 
 

We’re also big on celebrating the wider famiglia. Whether it’s helping with the production and launching of a book, creating a weekly bunch ride, rocking their t-shirts in the summer time, grabbing drinks after work, starting a collaborative cyclocross team or spending a few kilometres together (occasionally), the legends behind Admiral.cc, Hunter Bros, Josh Thomas, MCL, Melbourne Kip, Skid.cc, Vegan Athletic and VTWO have been with us through thick and thin on this journey aboard 2 wheels. Be sure to head through to their own slices of the digital world.

 
 

 

PROJECTS N' THAT

For the most part things coming out of Soup Boys HQ and into the digital ether are self guided. However, for some reason there have been a number of brands, organisations and media outlets that seem to have taken a liking to our unorthodox approaches, throwing side missions our way. Open briefs, closed briefs, single day to week long campaigns, guest blogging, feature articles, video, writing, photography, shooting and styling lookbooks, playlist-curation, product reviews, recipes, nothing is too big or too small for our throw-caution-to-the-wind-approach.

Within our own crew we’ve got a wealth of talent, and through our day jobs and our friendship circles we have an incredible network of people we work alongside with. This has culminated in some great results, and our track record has lead to ongoing relationships with many of the brands we’ve worked with. If you’d like to get in touch about collaborating on a project, click the button below and say hello.

 
 
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